Candid
Completed as a part of a case study on the lack of innovation within the current-day yeast infection treatment, Candid is the solution to comprehensive and supportive care for people with vulvas. From research to final visualization and production, Candid was created to make yeast infection treatment feel like a form of self-care.
OBJECTIVES
Create a flexible design that meets a variety of visual uses
Meet brand guidelines
Create a design that meets scale requirements for lighting and video display
Manage client interactions
Coordinate with fabricators to facilitate pricing and guide design development
Create and issue documentation for fabrication
TOOLS
Photoshop
Adobe Illustrator
Some context for the project space.
What is the problem?
Completed as a part of a case study on the lack of innovation within the current-day yeast infection treatment, Candid is the solution to comprehensive and supportive care for people with vulvas. From research to final visualization and production, Candid was created to make yeast infection treatment feel like a form of self-care.
What is a yeast infection?
Yeast is a type of fungus that lives in our bodies in small amounts. This is typically balanced out by good bacteria. Infections occur when the balance is disrupted and the yeast grows rapidly.
Current offerings on the market are not intuitive or supportive choices.
at a glance…
Packaging lacks discretion
The applicator is difficult to hold and control
The applicator is unwrapped and exposed in packaging, risking sanitation of the product
The package contents are disorganized making treatment preparations difficult
Dissecting the user journey- from store to in use, there are a multitude of pain points that could be avoided.
At a glance: In-store analysis
COLOR ANALYSIS
One- day treatments are all blue, three days are green, seven- day purple across all brands.
SHAPE LANGUAGE
Rectalinear forms with tall back panels.
TYPOGRAPHY
Hierarchy issues across the board. Bold, sterile typography overloaded with medical jargon.
From the consumer perspective
Because anyone with a vulva can experience a yeast infection, it is important to identify the range of users who may be on the market for treatment.
The pain points are clear. The overall medicinal graphics shown on packaging lacks comfort and empathy. Internally, the packaging instructions are confusing and package contents are unorganized. Key treatment elements such as the inter-vaginal application are unwrapped and exposed, risking sterility of the product.
BRAND POSITIONING
Defining Candid’s brand positioning meant first creating a clear mission and vision statement, along with values that would drive not only the visual direction of the brand, but also Candid’s product design.
Candid focused on the following values as guiding principles throughout the design process to ensure effectiveness and quality
In creating Candid’s tagline, our team wanted to ensure that the tone of Candid’s brand balanced between both dignifying and comforting, while still bold an unapologetic
GRAPHIC DIRECTION
Candid’s primary graphic element are the stones, which represent balance and connection within and to our bodies. We liked the idea of the stones being a natural element, but also somewhat representative of the healing ovule within every treatment.
Candid’s wordmark is a direct reflection of the goal of balancing between dignified and approachable. A sophisticated typeface feels strong and elevated, while the rhythmic beats within the counters of the letterforms create moments of contrast and play.
The final style guide for Candid shows elements of playful connection, unexpected color, and texture.
The final color palette for Candid utilizes the existing color convention that other treatment kits use. Where blue is the 1-Day treatment, green is the 3-Day treatment, and purple is the 7-day treatment
Once the brand and graphics direction for Candid became clear and refined, it was then time to apply the same graphic principles to the physical package and product.
PRODUCT + FORM DESIGN
Our team defined 4 clear directions for packaging which were tested in a group setting and reviewed for both usability and innovation
Our team chose to combine elements of Concept 1 and Concept 3
The final product design allows for each component of the internal packaging to be presented to the user in the series of steps that they would take to use the treatment. Additionally, this means that each component can be stored neatly without risking losing any pieces or the sanitation of the product.
HOW TO USE
APPLICATOR REDESIGN
Our team felt that the current user experience of the applicator itself did not align with Candid’s goals for the next generation of this product.
Therefore, we redesigned the applicator to be easier to grip. The applicator can now also be used as the tool to PICK UP the ovule instead of handling it with your fingers. The applicators also now feature a color system that gets lighter over days used to signal the fading infection.
MATERIALITY
Our team wanted to use sustainable materials and aligned with professionals in the packaging industry to speak more in-depth about the recyclability of specific materials.
Production and the application of graphics on the physical pack
PACKAGE VARIATIONS
Our team chose to explore 3 different graphic explorations of a single key concept with the stones. A more future- forward 3D version, a textural version, and then a layered routed version. We opted to pursue versions 2 and 3.
FINAL DYELINES
EXPANDED SCOPE
The final product.
