North6 Identity

North6 is a multi use community that is being developed in Celina, Texas. The plot of land that is being developed has been in the owner’s family for over 6 generations. The owners want the land to be used as a cornerstone and gathering place of the Celina community. From naming strategy to logo and brand, North6 is a branding project that is to be implemented by Spring 2023.

OBJECTIVES

Create a flexible design that meets a variety of visual uses

Logo design and development

Brand Standards

Meet brand requirements

Manage client interactions

TOOLS

Photoshop

Adobe Illustrator

Plans for the development, North6, which will include flexible commercial use, multi-family, and a residential community

Intended Look & Feel inspired by natural elements, elevated design, growth and agriculture

Key Words

NATURE

COMMUNITY

GATHERING

CONNECTION

GATEWAY

CORNER

Preliminary Development.

Locality focuses on the region in the community will be developed. Cardinal direction is symbolized by using the compass needle. The counter of the “O” and 6 creates an interesting opportunity for a secondary mark as they are the same shape.

Locality

The client wanted a way to symbolize or pay homage to the ownership of the land as being in their family for 6 generations. This concept introduces an icon which is to represent a land plot with 6 divisions, each division symbolizing a generation.

The client thought it might be interesting to see an option that somehow celebrates North Texas culture and represents the people who would build and inhabit the community. I studied the use and history of branding symbols and created a custom branding symbol that frames the 6 and intersects the wordmark.